And it just keeps getting worse.

Television ad: A man stranded in front of his car calls for help on his cell phone. An attractive young lady, obviously dressed for a formal occasion, arrives. Him: “I know you had that thing tonight, but…”

The man watches in helpless awe as the woman changes his flat tire. The announcer intones the wonders of some woman’s deodorant as she dusts off her hand and heads off to her whateveritis.

Nice ad, neatly plays on traditional gender roles, giving a little boost to the idea that women can do anything they like while wryly playing off a cultural stereotype. But…


They fucked it up. They totally, utterly botched it.

Idiots. Morons. They screwed the pooch and destroyed the ad, because some set dresser had to be clever.

How? How did they screw up?


“Yet mark his perfect self-contentment, and hence learn his lesson, that to be self-contented is to be vile and ignorant, and that to aspire is better than to be blindly and impotently happy.”
— Edwin A. Abbott

I have been in rare form all day long. The details have to do with an ambulance trip, debilitating pain, heavy doses of narcotics, and an altered state of perception; if you’re not squeamish, they are here