The dumbification of social justice

This is an essay about cultural appropriation, except that it’s not really an essay about cultural appropriation.

This is actually about the way genuine, complex problems in complex societies get reduced to nattering virtue-signaling nonsense that become used as blunt instruments to ensure conformity and serve as tribalistic us-vs-them markers, in a process of ensuckitude that substitutes sloganeering for genuine thought, bleating of approved bumper-sticker platitudes for engagement, and tribalism for solutions.

Buckle up, Dorothy, ’cause Kansas is going bye-bye.

Let’s look at cultural appropriation

Odds are probably pretty good you’ve heard of cultural appropriation. Odds are also pretty good you have strong feelings about it, and that your strong feelings map closely to whether you self-identify as liberal or conservative, but can you actually offer a cogent description of what it is?

Cultural appropriation is a great proxy for the general dumbification of social justice and the generalized ensuckitude of real social discourse, because, oh my God, the prevailing culture-wars conversation around it is So. Fucking. Dumb.

This is how social justice dumbification in general works:

Step 1: Distort and water down the meaning of “cultural appropriation” until you use it for nothing more than “wearing vaguely ‘ethnic’ clothing” or “styling your hair in an unconventional way.” (To be fair, those who understand cultural appropriation is a real thing sometimes do this step for you.)

Step 2: Ignore and/or disregard actual instances of genuine cultural appropriation.

Step 3: Pretend your diluted, absurdist definition of “cultural appropriation” is the only definition there is; refuse to discuss, or even acknowledge, any other meaning.

Look, I get it. There are folks who make me roll my eyes so hard I can see my own brain stem when they talk about “cultural appropriation.”

Probably the greatest example of an absurd self-own was the Internet goon squad that accused a woman of “cultural appropriation” for wearing Japanese clothing when she was Japanese.

All the cringe. ALLLLLL the cringe.

So yeah, I get it. Stupid gonna stupid, man.

And it ain’t just cultural appropriation. Remember when James Cameron’s movie Avatar 2 came out? Some Native people complained that the movie peddled Native tropes for entertainment without actually recognizing Native history of defending biodiversity.

A lot, and I mean a lot, of white urban liberals jumped onto Twitter (yes, I’m totally deadnaming the name of Elongated Muskrat’s social media platform) to crow about how they were boycotting the movie and dish on people who saw it.

Some folks I know personally, folks I once used to respect and even admire, did this. And you know what was especially pathetic about it? They had no intention of seeing the movie in the first place, oh no. They took to social media to crow about how righteous they were for not watching a movie they never intended to watch, because it made them better people than the ones who did watch it…

…and yet, did they actually materially improve the lives of even one single Native person anywhere? Even one? Even a little bit?

Nope.

See, I might respect someone who went onto social media to say “hey, this movie might be problematic, and here’s why, so I took the $30 I was gonna spend on tickets and popcorn and a gigantic tub of Coke, and I donated it instead to this charity that helps Native populations, and here’s the URL where you can donate too,” but did they?

Nah, bruh, because it was never about the Native people.

It was virtue signaling and bullying. It was “Look at me! Look at me! I’m better than you! Hey, everyone, look at me!” It helped nobody, because it wasn’t intended to. It was about preening and primping, about vanity disguised as social justice.

In love with my own virtue. Image: olly

I didn’t watch Avatar 2, but I didn’t crow about it on social media either, because I never intended to see it in the first place.

Not watching a movie you never intended to watch is not a virtue, and that’s really what this is all about.

But I digress. Let’s get back to cultural appropriation.

“Cultural appropriation” in the academic sense does not mean “woman who kinda looks maybe white on Twitter wearing a yukata that self-righteous white craft-beer liberal dumbfucks think is a kimono.”

Cultural appropriation is when a white businessman sees a Navajo pattern, thinks it’s pretty, and commissions a sweatshop in China to make millions of knockoffs that he gets rich from without, you know, contributing to the people who created it, or even bothering to learn anything about it at all.

And that’s not nonsense. It’s a real thing that happens, just like turning other people’s brutal oppression under colonialism into entertainment whilst you eat overpriced popcorn is a thing that really happens.

But bullying a Japanese woman on social media because she looks “too white” to be wearing the clothes you don’t think she should wear doesn’t actually strike a blow against cultural appropriation, does it?

The difference between social justice and bombastic bullying

Liberals tend to whine about conservatives who mock and deride “social justice warriors,” but if I’m to be perfectly honest, a lot of that is our own fault. We liberals are easy targets, because we have a habit of taking our own values and reducing them to bumper sticker platitudes that we use to bully others without, you know, actually doing anything to solve the problems we claim to care about so much.

I would like to propose a test to help separate genuine concern with social justice from the general enshittification of morality into empty tribalism and bullying. Don’t worry, it’s a simple test, one that can be applied in less time than it takes to drink a single soy-milk latte. Just ask yourself these questions:

  1. At the end of your social justice venture, can you point to any person whose life or situation is now a bit better for your actions, in any way, however small?
  2. Was your social justice venture invited by the people you, a rich white person, claim to be speaking on behalf of?
  3. Is your social media venture targeted at the people who are responsible for the injustice you see, rather than bullying people for not doing what you want them to do?

If you can’t answer “yes” to all three of those questions, maybe you aren’t as virtuous as you like to pretend you are.

…not just a river in Egypt

Some while back, someone on Quora (a question and answer site on which I’m quite active) asked a question about encounters with racism and white privilege.

I told the story of something that happened to me at a Walmart in Florida. We were standing in a checkout line with about five people in front of us, when the cashier pulled us out of line. We thought she was opening a new register, but instead, she just brought us to the front of the line and rang us up. It was a little confusing, and it took a few minutes to register: we were the only white people in line.

This is, I think, a fairly typical example of everyday racism. There’s nothing particularly weird or unusual about it; it’s just part of the background institutional racism of life in the United States, one of the many small acts of racism that normalize racism on a larger scale.

What I didn’t expect, and did find deeply weird, was the way people reacted to this story.

This, I think, is very strange. It’s also very telling.

There are lessons in both the event and the responses to it, I think. I didn’t recognize what was going on at the time it happened. I didn’t recognize what was happening at the time, but we’re now more aware of this kind of thing, and we’re not likely to be taken by surprise in the future.

So that’s the first lesson: sometimes, white privilege means being completely unaware of casual acts of everyday racism even when you’re right in the middle of them.

The second lesson, though, is more interesting: it has become very, very common for people who are confronted with something uncomfortable to deny that it exists. And that’s troubling.


To be fair, this is not limited only to racism. The same thing happened whenever people talk about any kind of topic where there’s likely to be disagreement. I’ve written on this blog and elsewhere about the hysteria around GM food and how the machinery of fear of GM food is totally devoid of empirical evidence, and as sure as night follows day, every time I do, someone will reach into the attic of argumentative fallacy and haul out the tired old “you don’t believe that, you’re just being paid to say it” trope. It’s happened both on Quora and, when a blog post about GM food made it to Reddit, on Reddit:

It hasn’t always been this way. This reflexive, instantaneous denial–“You had an experience that makes me uncomfortable; I will refuse to believe it occurred,” “You hold an idea I disagree with; you do not really believe what you’re saying”–is new (at least to me).

Denial as an argumentative tactic isn’t new, of course, but the fact that so many people reach for it as the very first response is.

This happens in politics (“You support Hillary, that’s the only reason you’re saying Jill Stein is pandering to pseudoscience”), in technology, in everything. It’s pervasive. And it’s gaslighting. It’s built on the assumption that a person can tell you what your experiences were, what you believe or don’t believe, all because he doesn’t much like what you’re saying. (I say “he” because with only one exception, all the responses I’ve screen captured above were from men.)

But when it comes to experiences of racism, it seems particularly deeply rooted.

I’m not sure if that’s white discomfort at the idea of their own privilege, or if it comes from the fact that so many Americans truly want to believe that the election of a black President means we’re living in a post-racial society, or what it is, but it’s bizarre. What happened to me in Walmart isn’t even that egregious an example. It’s not like, just to use a random hypothetical that of course would never happen in real life, an unarmed black man was shot dead by police for doing nothing in particular.

Yet people really, really want to believe that it simply never happened–that it would not happen. They seem incredibly invested in that belief.


I would like to think that, had I been waiting in that line and seen what happened, I would raise a stink about that.

But here’s the thing: I am white. I was born into a system that privileged me. I have never been on the receiving end of structural racism. If someone were to be brought in front of me in line, of course I would raise a stink about it; being able to raise a stink is part of my privilege. Many folks on Quora expressed surprise that none of the people in the line spoke up, but that’s part of the problem. Being allowed to speak up about racism is not a privilege that those on the receiving end are permitted.

On Quora, several folks made exactly this point:


Talking about privilege is difficult, because a lot of folks who hold some kind of privilege (white privilege, male privilege, whatever) take the conversation as an affront. It’s not always clear what we’re supposed to do with the knowledge that we have these social privileges we didn’t ask for, whether we want them or not.

I’ve heard folks become defensive and say things like “are you telling me I should feel guilty for being white?” or “are you telling me I didn’t work for the things I have?”

And the answer is no, of course not. That’s not the point at all. The point is to recognize these structures, so that you can point them out and you can help level the playing field for everyone.

Had someone in that line objected, he probably would have been seen as just another angry black person. Had we objected, that would have been a whole different ball o’ wax. This video illustrates this nicely:

The right thing to do, had we recognized what was happening, would be to say “Excuse me, these people were in line first, why are you bringing us to the front?”

The wrong thing for us to do (which was what we did) was to be so unaware of what was happening that we simply allowed it to happen. The wrong thing for other people to do was to tell us that it never happened at all.

Of course, all this happens because racism is still a real and genuine thing, openly embraced by far more people than we are comfortable admitting (including, it must be said, a certain current Presidential candidate). Not everyone on Quora denied our experience. At least one person celebrated it. I’ll leave you with this gem: