Things that make you go “hmm:” Drink French

Last time zaiah and I went downtown to visit her girlfriend, we came upon this billboard, which I had to take a picture of.

I’m not entirely sure what the marketing angle of this advertising campaign is. It seems like they’re comparing the decadence of their French champagne to the decadence of French women, maybe who have (at least here in the States) a reputation for casual hedonism. So if you drink their champagne you’ll, I don’t know, experience casual hedonism too, or shop how uninhibited you are, or something. I’m not quite sure.

But, see, here’s the problem: In the US at least, the combination of alcohol and passive-looking women creates an unfortunate, date-rapey subtext. I don’t think that subtext is intentional in this billboard–at least I hope it’s not–but it’s a bit hard to believe that whoever designed it was quite so tone-deaf.

Am I missing something here?