It’s all about the marketing

So, it would appear that there are so many people taking Prozac in Great Britain that it’s actually ending up in the water supply, as sewer treatment facilities aren’t set up to remove pharmaceuticals from wastewater.

Now, other people may see a problem there, but I see it as an opportunity. Rather than spending lots of money changing all the wastewater treatment facilities, what’s needed is just a different attitude–a different outlook on the situation. All they really need to do is convince the public that psychoactive drugs in the water supply are a feature, not a bug!

A good way to start, I think, would be with some creative pro-psychoactive slogans. Something like “I’m Xany for Xanax,” perhaps. With enough positive spin, people might start expecting–hell, demanding–antidepressants in their water.

And why stop at water? Just think of the marketing possibilities here! “Hey kids, are you bummed out because Mom is pressuring you to clean your room? Stressed over homework? Disappointed about the prom? Try new Kellogg’s Pop-Tarts Plus. The “Plus” is Prozac!”

Anyway, just thinkin’.

6 thoughts on “It’s all about the marketing

  1. (your post found via saluqi’s friends list)

    What makes you think they aren’t drugging the water? 🙂 Shades of the Federation, from Blakes 7

    (http://webhome.idirect.com/~cgorman/b7/scripts/wayback.htm)

    [Richie turns a crank on a box and the door opens. Tarrant watches from the stairs as the other three exit, then follows them through the door, up a ladder, and finally outside. The city, a huge, grey dome, looms behind them against the night sky]

    [They stop at a stream. Ravella scoops up a handful of water and drinks.]
    RAVELLA: [To Blake] Try some.
    BLAKE: Hm?
    RAVELLA: It’s natural water. [Blake tries some] The stuff we get’s been recycled a thousand times [Blake spits it out] — and it’s dosed with suppressants.
    RICHIE: I’ll check ahead. Watch for my signal.
    RAVELLA: Okay.
    BLAKE: Improves the flavor if nothing else.
    [Richie wades off across the stream, carrying his boots.]
    RAVELLA: Doesn’t it bother you that you spend your life in a state of drug-induced tranquility? [removes her boots]
    BLAKE: We’ve got to traverse that?
    RAVELLA: Yeah.
    BLAKE: [Removes his boots] Why should the Administration try to drug us?
    RAVELLA: To keep control. They’ve been stepping up the suppressants because the number of dissidents is growing.

    (Blakes 7, episode 1, The Way Back)

  2. (your post found via saluqi’s friends list)

    What makes you think they aren’t drugging the water? 🙂 Shades of the Federation, from Blakes 7

    (http://webhome.idirect.com/~cgorman/b7/scripts/wayback.htm)

    [Richie turns a crank on a box and the door opens. Tarrant watches from the stairs as the other three exit, then follows them through the door, up a ladder, and finally outside. The city, a huge, grey dome, looms behind them against the night sky]

    [They stop at a stream. Ravella scoops up a handful of water and drinks.]
    RAVELLA: [To Blake] Try some.
    BLAKE: Hm?
    RAVELLA: It’s natural water. [Blake tries some] The stuff we get’s been recycled a thousand times [Blake spits it out] — and it’s dosed with suppressants.
    RICHIE: I’ll check ahead. Watch for my signal.
    RAVELLA: Okay.
    BLAKE: Improves the flavor if nothing else.
    [Richie wades off across the stream, carrying his boots.]
    RAVELLA: Doesn’t it bother you that you spend your life in a state of drug-induced tranquility? [removes her boots]
    BLAKE: We’ve got to traverse that?
    RAVELLA: Yeah.
    BLAKE: [Removes his boots] Why should the Administration try to drug us?
    RAVELLA: To keep control. They’ve been stepping up the suppressants because the number of dissidents is growing.

    (Blakes 7, episode 1, The Way Back)

  3. They are drugging the water. Flouride, chlorine, and likely several other things. They want to filter the Prozac out because that cuts into some pharmaceutical company’s profit margin. They only want to provide drugs you aren’t willing to pay for.

  4. They are drugging the water. Flouride, chlorine, and likely several other things. They want to filter the Prozac out because that cuts into some pharmaceutical company’s profit margin. They only want to provide drugs you aren’t willing to pay for.

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