Spotted this when I was shopping a couple of days ago. Yes, the grocery store has a “toys” aisle. No, I don’t know why either. (Something to keep the kiddies out of Mom’s hair while she shops, perhaps?)

Anyway, take a look at the advertising copy on this toy. Liteup Wheel Lights Up!

…err, as opposed to doing something else, for example. Like, I dunno, invading France.

A liteup wheel that lights up. What ever will they think of next? Tautological cat is tautological.